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What is Brand Licensing?

Brand licensing is an industry term used to describe when a brand allows another company to use their trademarks or intellectual property.   In return, the brand receives royalty payments from the licensee.   In this article, we describe the brand licensing process, why it matters to retailers, and how these agreements define whether an item is authentic merchandise.

— Joshua Lundorff
Anime Wholesale Market:  Sales Trends

Anime Wholesale Market: Sales Trends

Discover the latest trends shaping the anime wholesale market by diving in to the relationships between wholesalers, licensors, and retailers.   We discuss trends that currently drive anime sales and how anime wholesale distributors and licensees work with streaming services and other media companies to ensure the appropriate selections of anime items that ultimately land on retailers shelves.
— Joshua Lundorff
Discover Top Wholesale Merchandise Trends for Fall 2024

Discover Top Wholesale Merchandise Trends for Fall 2024

As the fall season approaches, retailers are preparing to stock their shelves for Q4 of 2024. Our comprehensive guide to wholesale merchandise trends for Fall 2024 covers everything you need to know to stay ahead of your competitors. From the resurgence of vintage-inspired band merchandise and mini backpacks to the ongoing popularity of TV show-themed apparel and the rising demand for sustainable products, we've got you covered. 
— Joshua Lundorff
How to Find Reliable Wholesale Suppliers for Your Retail Store

How to Find Reliable Wholesale Suppliers for Your Retail Store

Discover the essential steps to identify and partner with trustworthy wholesale suppliers. From researching your needs to assessing supplier reliability and communication, our comprehensive guide provides actionable insights to help you ensure a steady supply of high-quality products for your store. Enhance your retail business with reliable partnerships that support your goals.
— Joshua Lundorff
Candy Brands Spread Nostalgia with New Apparel Licensing Partnerships

Candy Brands Spread Nostalgia with New Apparel Licensing Partnerships

In a delightful blend of fashion and nostalgia, American Classics, a renowned U.S. manufacturer of t-shirts and sweatshirts, has announced an exciting new licensor partnership with Big League Chew. This...
— Joshua Lundorff
Global Approves HYPER iCONiC as Band Merch Licensee

Global Approves HYPER iCONiC as Band Merch Licensee

HYPER iCONiC, a new music merchandising company in the U.S., has recently been added as a Global Merch Services licensee.   This announcement means that HYPER iCONiC now has the rights to produces apparel and other band merchandise based on iconic bands and musicians under Global's licensing control.  Some artists covered by this agreement include Ice Nine Kills, Iron Maiden, Ozzy Osbourne, Five Finger Death Punch, Ghost, and Judas Priest.   Read more to learn about the full selection of HYPER iCONiC merchandise soon to hit retailers shelves in the U.S.
— Joshua Lundorff
Wholesale Graphic Tees Powered by Licensing Fuel Sales for Retailers

Wholesale Graphic Tees Powered by Licensing Fuel Sales for Retailers

For retailers, buying wholesale graphic tees for their retail stores can each speak to retail customers in a way that other products cannot. They tell a distinctive tale through officially...
— Joshua Lundorff
Resale Certificates:  What is a Resale Certificate and What is the Purpose?

Resale Certificates: What is a Resale Certificate and What is the Purpose?

It is common for a wholesale supplier or marketplace provider to request a resale certificate from a retailer.  Learn how to obtain a resale certificate for your business, what it is, and why it's good business for you to submit resale certificates to your wholesale suppliers.
— Joshua Lundorff
Unlock Retail Success: How Wholesale Marketplaces Like Merch Showroom Transform Licensed Merchandise Sourcing and Boost Profits

Unlock Retail Success: How Wholesale Marketplaces Like Merch Showroom Transform Licensed Merchandise Sourcing and Boost Profits

In the cutthroat world of retail, finding products that resonate with customers at the right price is crucial. Retailers are constantly on the hunt for ways to maximize profit margins while...
— Joshua Lundorff
Wholesale Luggage Featuring Disney, Barbie, Harry Potter, Lego and Star Wars Lands at MerchShowroom.com

Wholesale Luggage Featuring Disney, Barbie, Harry Potter, Lego and Star Wars Lands at MerchShowroom.com

Adding wholesale luggage to a retail store located in a tourist area, can be a great choice for retailers.  Since we only deal in licensed items, you know that the wholesale luggage available here at MerchShowroom.com has some additional pizazz.  Does adding Disney, Star Wars, Harry Potter or other licensed luggage to your store makes sense?  For pop culture retailers, this product category can be lucrative, but it does not come without consideration.
— Joshua Lundorff
Solving Retail Challenges:  How to Find the Best Wholesale Suppliers for your Business

Solving Retail Challenges: How to Find the Best Wholesale Suppliers for your Business

One of the largest challenges that retailers face is finding good wholesale suppliers for their business.    Unlike other industries, many wholesale suppliers have been slow to adapt to ecommerce and...
Solving Retail Challenges:   Free U.S. Shipping on Wholesale Orders!

Solving Retail Challenges: Free U.S. Shipping on Wholesale Orders!

Retail is hard. 

— Joshua Lundorff