A Comprehensive Trend Guide: Wholesale Merchandise - Fall 2024
As the fall season approaches, retailers are gearing up to stock their shelves with trending merchandise to take advantage of the Q4 buying season. In this post, we will explore the top wholesale merchandise trends for Fall 2024 to help you make informed buying decisions for your store.
Trend #1: Vintage-Inspired Band Merchandise
Vintage-inspired band merchandise is making a significant comeback this fall. Classic band t-shirts, hoodies, and accessories from iconic bands like AC/DC, Pink Floyd, and 1990's alternative rock bands are in high demand. These items not only attract loyal fans but also appeal to younger generations discovering these bands music and fashion for the first time.
A vintage Pink Floyd band t-shirt on a table
Trend #2: Mini Backpacks
Continuing with the vintage-inspired trend, mini backpacks are hot! Originally a fashion staple in underground EDM and rave scene of the mid 1990's, the mini backpack has come back with a vengeance. With an emphasis on style and function, mini backpacks are a top back-to-school trend for fall 2024. They're the perfect size to be practical while making a fashion statement.
An Iron Maiden mini backpack to display the integration of licensing into one of the largest fall 2024 fashion accessory trends - mini backpacks.
Trend #3: TV Show-Themed Apparel
With the continued popularity of streaming services, TV show-themed merchandise remains a hot seller. Look for products featuring hit shows like "Stranger Things," "The Mandalorian," and "Bridgerton." Additionally, nostalgic brands like MTV, and the Friends TV show continue to resonate with consumers.
Trend #4: Sustainable and Eco-Friendly Products
Consumers are increasingly conscious of their environmental impact, driving the demand for sustainable and eco-friendly merchandise. Stocking items made from organic materials or featuring eco-conscious marketing messages has been a proven tactic for retailers to stand out in a crowded retail space. Specifically, backpacks, belts, wallets and other accessories featuring "vegan leather", and faux fur trim continue to trend.
Trend #5: Social Shopping
Although not a product trend, social shopping has become increasingly popular, with consumers. They are turning to platforms like Instagram, TikTok, Pinterest, and Snapchat for shopping guidance and inspiration. The pandemic between 2020 and 2022 heightened this trend. An increase of 74% of consumers reported that they are more likely to shop through social media than previously, particularly for clothing. Retailers like Shein and Temu have also thrived by building engaged communities and leveraging extensive marketing strategies. As a result, US social commerce sales are projected to grow by 51% over the next two years, reaching $56 billion, and global sales are expected to hit $600 billion by 2027.
2024 Trend Report Conclusions: Staying on top of merchandise trends and adjusting to them is essential for retailers to survive in highly competitive markets. By stocking their stores with trending merchandise that has a proven sales history, retailers can you can ensure that their items are appealing to customers.
Want to learn more? Visit MerchShowroom.com to explore a wide range of wholesale merchandise that's on top of all the 2024 fashion trends this holiday season.
