TUBBZ are officially licensed collectible figures designed by Numskull Designs and distributed by Rubber Road Ltd. Each figure features a beloved pop culture character reimagined as a stylized rubber duck, complete with recognizable outfits, accessories, and packaging that celebrates its original franchise. The range includes icons from video games, movies, TV, and music. The brand's licensing includes everything from Skyrim and DOOM to Ghostbusters, Sonic, and the Friends TV show. What started as a fun novelty has quickly turned into one of the most talked-about collectible lines in the industry. This is due to a number of factors, but the character likeness, licensing portfolio, and quickly growing collector's market seem to be driving Tubbz sales growth.
TUBBZ has gone from a quirky novelty to one of the most recognizable collectible brands in pop culture retail. Each duck is a tribute to fan-favorite characters from video games, movies, music, and TV. What started as a clever concept has turned into a serious business opportunity for retailers who understand their customers’ passions.
For store owners, learning the differences between the various TUBBZ editions. (Boxed, Mini, and First Edition) can make a big impact on how you plan your inventory and attract collectors. These details help you decide which versions to stock and how to position them in your displays or online listings.
In 2024, TUBBZ sold 2.63 million units. By November 1, 2025, year-to-date sales had already climbed to 3.46 million units. That kind of growth puts TUBBZ among the fastest-growing collectible toy brands in the world, and it’s not slowing down. As per conversations between Rubber Road and Merch Showroom representatives, an extensive collection of additional licenses and fandoms represented by TUBBZ is in the pipeline for 2026.
TUBBZ has gone from a quirky novelty to one of the most recognizable collectible brands in pop culture retail. Each duck is a tribute to fan-favorite characters from video games, movies, music, and TV. What started as a clever concept has turned into a serious business opportunity for retailers who understand their customers’ passions.
For store owners, learning the differences between the various TUBBZ editions can make a big impact on how you plan your inventory and attract collectors. These details help you decide which versions to stock and how to position them in your displays or online listings.
Boxed Edition TUBBZ
The Boxed Edition line is made for collectors who care about presentation and collectability. Instead of the clear “bathtub” packaging that TUBBZ is known for, these versions come in display-ready window boxes with detailed artwork and branding. They look fantastic on shelves and are often produced in smaller runs, making them more premium.
Packaging: Window box with printed artwork and clear viewing window
Collectability: High, thanks to smaller quantities and better display value
Best suited for: Gift shops, comic stores, toy stores, and collectors who display unopened items
Mini TUBBZ
Mini TUBBZ are smaller versions that keep all the personality of the originals in a compact format. They’re easy to collect, easy to display, and perfect for retailers looking to offer affordable entry points into the TUBBZ line. Because of their size and lower price point, they tend to move quickly and encourage impulse buys.
Packaging: Smaller tub or compact box depending on release
Collectability: Moderate, especially when released as part of themed sets
Best suited for: Point-of-sale areas, small stores, and bundled promotions
First Edition TUBBZ
A First Edition label indicates the very first production run of a figure. These are usually printed in smaller batches and include a clear “First Edition” mark on the packaging. Once that initial run sells out, the product is replaced with a standard version that doesn’t carry the same designation.
Packaging: Standard TUBBZ tub with a First Edition label
Collectability: Very high due to limited initial runs and collector preference
Best suited for: Highlighted displays or featured spots on product pages for online retailers
Limited and Exclusive Releases
TUBBZ occasionally releases exclusives tied to special events, conventions, or specific retailers. These versions might include alternate colors, packaging variations, or added accessories that make them more desirable. Collectors often grab these immediately, and they tend to gain value quickly on the secondary market.
Packaging: Custom packaging that varies by release
Collectability: Extremely high due to limited production and exclusivity
Best suited for: Collector bundles, preorders, or featured seasonal promotions
Why Retailers Should Pay Attention
Collectors today look for products that are more than just cute or trendy. They want something that connects to their favorite games, shows, or movies, is worthy of display and has collectible financial potential in the future. TUBBZ checks every one of those boxes.
By understanding the differences between Boxed, Mini, First Edition, and limited releases, retailers can tailor their buying strategy and pricing structure to fit their customers’ needs. Whether your audience collects figures from franchises like Skyrim, DOOM, or Yakuza, the appeal is universal. TUBBZ products are fun, affordable, and surprisingly addictive to collect.
Final Thoughts for Retailers
TUBBZ has become a standout in the world of licensed collectibles because it balances humor with craftsmanship. For retailers, it represents a dependable line that draws repeat customers and keeps shelves looking fresh. With millions of units already sold and growing year after year, it’s clear that this flock of ducks is only just getting started.
Retailers interested in carrying official TUBBZ products can browse current assortments on MerchShowroom.com. The platform connects independent retailers with licensed wholesale merchandise from top brands and manufacturers, including Rubber Road’s full lineup of TUBBZ figures.
