Every retailer knows that the collectible toy market moves fast. New brands appear every year, but only a handful truly capture fan loyalty and sustain long-term demand. One of those rare success stories is TUBBZ, the officially licensed line of collectible toys that turn pop culture icons into stylized rubber ducks.
These figures combine humor, nostalgia, and high-quality design into one irresistible package. Each TUBBZ collectible reimagines a character from movies, TV shows, anime, music, or gaming. Current TUBBZ licensing extends to iconic entertainment franchises like Ghostbusters, Batman, The Lord of the Rings and Stranger Things. The concept sounds playful, but the numbers show that TUBBZ is serious business.
Rapid Growth and Rising Demand
In 2024, TUBBZ sold around 2.63 million units worldwide.
By November 1, 2025, sales had already reached 3.46 million units, with two months left in the year. That’s more than 30% year-over-year growth, making TUBBZ one of the fastest-rising licensed collectible toy brands in the world.
While larger names like Funko and Squishmallows dominate in overall sales volume, TUBBZ is growing at a faster rate. TUBBZ have also shown the ability to expand its licensing portfolio and strengthen its retail presence with each passing season. This mix of creativity and official licensing has helped TUBBZ move from a niche collectible to a mainstream success faster than most toy brands achieve in their entire lifespan.
Now on Shelves Across Major Retailers
TUBBZ began as a fan-focused collectible sold online but has since made its way into major U.S. retail stores. Today, they can be found at U.S. retailers like GameStop and Walmart, as well as international pop-culture retailers like Just Geek.
That expanded distribution network shows just how far the brand has come. Retailers who stock TUBBZ are positioning themselves ahead of a surging trend. This trend is still accelerating as new licenses and waves continue to release worldwide.
The Booming Collector and Resale Market
Beyond standard retail sales, TUBBZ are also building a thriving collector and resale market. Limited runs, First Editions, and retired designs are already being traded online among fans and collectors.
Many stores report repeat buyers that have dove head first into the TUBBZ collector's pool. It’s a clear sign that TUBBZ has joined the ranks of collectibles with genuine aftermarket demand. This is something every retailer should pay attention to. Most collectible toys are not able to achieve this.
At an accessible price point, these collectibles appeal to both seasoned collectors and casual fans, making them ideal for impulse sales, gifts, and cross-category merchandising in toy, gaming, or entertainment-themed stores.
Why Retailers Are Stocking TUBBZ
TUBBZ products consistently deliver strong performance for retailers because they combine fun design with proven licensing credibility.
Key advantages include:
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Officially licensed across dozens of entertainment properties.
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Affordable pricing that encourages impulse and repeat purchases.
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High collectability with new releases and retiring editions driving repeat business.
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Shelf-ready packaging that catches attention online and in-store.
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Wholesale Tubbz are now available via the Merch Showroom wholesale marketplace in the U.S., allowing retailers to order easily and test different franchises without large commitments.
A Moment Retailers Shouldn’t Miss
TUBBZ have reached a breakout moment in the global collectibles market. Sales are climbing, retail reach is expanding, and collector activity is fueling strong secondary demand. The brand’s growth trajectory, backed by licensing strength and retail adoption, makes it one of the most promising opportunities in the licensed toy category right now.
For independent retailers, boutiques, toy stores, and pop-culture shops, it’s the perfect time to ride the wave and bring these fast-selling collectibles into your assortment.
Explore the growing range of TUBBZ wholesale products now available at MerchShowroom.com to see why so many retailers are diving in early to stock this rapidly rising brand.
