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Buy Wholesale Disney Luggage for your Retail Store

Learn how buying licensed luggage can help grow retail profits, increase average order value, and make your store a retail destination.

If you're considering buying wholesale licensed luggage for your store, it's important to understand the benefits and challenges posed by this product category.   If your store is located in a resort, tourist area, airport, or near large tourist attractions, adding Disney or other licensed luggage to your store is a no-brainer.   For retailers with very small showrooms or display areas, luggage may be more of a challenge.   Luggage does take up more floor and showroom space than other licensed products, but the upside potential can be huge.   We have seen many retailers that have not historically sold luggage, move into this category to have a premium product in their store that can raise the average order value of their sales.

Licensed items featuring characters from properties like Disney, DC Comics, Hello Kitty, Teenage Mutant Ninja Turtles, Star Wars, rock bands, cartoons, TV shows, comics and movies are always a hit with consumers of all ages. We'll discuss the benefits of adding this line of licensed hard-sided luggage to your store. 

Here are the top reasons why stocking wholesale licensed luggage in your store is can be a smart business move.

  • Unmatched Popularity: Licensed characters have a timeless appeal. Using Disney as an example, Mickey Mouse is an immediately recognizable brand.  Licensed merchandise becomes it's own brand that is easy to sell.   
  • Perfect for Travel and Tourism Markets:  It's a fact... People spend more money on vacation!  The statistics are clear that people spend more money on vacation.   
    For businesses in tourist areas, selling luggage is a great way to increase sales. 
  • Travelling Customers Define Value Differently:  When customers are travelling, the cost of a piece or set of luggage is defined differently.   Customers may want to send home purchases that they made on their vacation.   After calculating the costs of new luggage versus sending items back via a courier service, luggage quickly becomes a bargain in the minds of retail shoppers.  
  • High-Quality and Durable: Licensed luggage is not only visually appealing but also built to last. The hard-sided construction ensures durability, protecting belongings while showcasing favorite Disney characters (or from other licensed properties).
  • Increase Average Order Size:  Many retail stores use luggage and luggage sets as keystone merchandise in their stores.  This allows retailers to showcase higher ticket items to increase average order value of their sales to an extremely targeted customer base of tourists and business travelers. 

Luggage is not a perfect fit for all retailers, but if a store is located in an area with a large amount of travel and tourism, licensed luggage featuring Disney or other licensed characters or properties can make your store a travel destination, increase average order value and help increase profits.

 

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