In a strategic move to reclaim the legacy of one of the most iconic names in band merchandise, Franchise Club has announced the rebranding of it's band merchandising division to GMerch LLC. This transformation is not just a new name for the division. It's a significant shift as GMerch LLC revives the legacy of Giant Merchandising. Giant was a '90s powerhouse in premium band apparel, known for capturing the spirit of the music scene. The company’s renewed focus aims to connect with nostalgic and modern music fans while delivering high-quality, officially licensed merchandise to retailers worldwide.
From Franchise Club to GMerch LLC
Franchise Club has long been known as a leading manufacturer of outerwear and licensed collegiate apparel. However, in 2024, under the visionary leadership of industry veteran Omar Cantu, the company expanded into the licensed band merchandise. This new division quickly gained traction with retailers due to a robust catalog of band t-shirts and other merchandise that featured iconic bands like the Rolling Stones, Grateful Dead, Green Day, Guns N’ Roses, Bob Marley, Twenty One Pilots, Queen, Slipknot, and others.
The success of this venture was fueled by licensing agreements with some of the biggest names in the entertainment industry, including Bravado Entertainment (Universal Music), Warner Music, and Global Merch Services. The Franchise Club catalog brought evergreen products alongside a fresh and exciting array of officially licensed band t-shirts and apparel to retailers.
Recognizing the potential of the market, the band merchandising division is now being spun off into an independent entity—GMerch LLC. This strategic move will allow the new company to focus exclusively on band merchandise while adapting to the legacy and branding of Giant Merchandising.
Giant Merchandising: A Legacy of Premium Rock Apparel
Founded in the 1990s, Giant Merchandising quickly established itself as a trailblazer in the band merchandise industry. Known for quality products and close ties to the music and licensing scenes, Giant revamped nostalgic album cover art, band logos, and imagery into premium apparel. It became a trusted name among fans and retailers worldwide.
Today, GMerch LLC is reviving the Giant Merchandising brand, by delivering a similar vibe while creating new takes on old band merch classics. By combining the nostalgic appeal of the Giant brand with cutting-edge design and manufacturing techniques, GMerch LLC aims to resonate with a new generation of music lovers and retailers.
What’s Next for GMerch LLC?
GMerch LLC is not just looking to the past but also to the future. With industry veteran, Omar Cantu at the helm, the company is poised fill gaps in the band merch market left by the 2020 Covid-19 pandemic. Key highlights of the rebranding include:
-
The Giant Vintage Premium Line: This upcoming collection will feature elevated embellishments and washes on heavyweight fashion garments, delivering a luxurious feel while staying true to its rock n roll roots.
-
Focus on Retail Partnerships: GMerch LLC is dedicated to providing exceptional value to retailers through their shelf stock and premium tiers of licensed apparel. To expand their partnerships with retailers, they have partnered with Merch Showroom to help quickly expand distribution across their product categories.
-
Expanding the Legacy: The company plans to introduce new designs and partnerships, ensuring that both legendary and emerging artists are represented in its catalog.
The transition from Franchise Club to GMerch LLC marks a significant moment for retailers that sell licensed band merchandise. By embracing the iconic Giant Merchandising brand, GMerch LLC is set to revitalize the market with premium products that celebrate the music-inspired designs and the enduring appeal of band merchandise.
Stay tuned for more updates as GMerch LLC unveils its Giant Vintage premium line in early 2025. Retailers that would like to purchase GMerch LLC / Giant Merchandising items can do so at MerchShowroom.com.
